If your using web analytics to improve your site there’s one thing you need to do before you even start looking at the numbers…

Identify areas on your website which don’t contribute towards your site’s goals and try to remove them where possible. These include blank spaces, duplicate content and unnecessary headers. A 1cm margin at the top of your site reduces your content area by 5% on an average size monitor! 

Of course you need to balance design and value, but if a space on your site isn’t adding either then get rid of it. This allows you to bring more content above the fold and focus your visitors attention on the things you want them to see. Check out www.tesco.com for an excellent example of how to maximise you website real estate.

1. If you haven’t already, install a website analytics package and study your traffic sources! Identify areas that are performing well and not so well. Identify important keywords that you would like to target and begin optismising your site for those keywords.

2. Study your landing pages. Rank your landing pages by the amount of visitors they recieve and then study key metrics such as bounce rate, page views per session and sesson duration. These can give you some really good clues about how to improve your aquisition strategy.

3. Consider paying for traffic. If you have a good website, with good products then you should consider paying for traffic in order to increase awareness of your website. You might only break even on the first purchase, but the value of increased awareness and repeat business could far outwiegh the cost of buying efficient traffic.

I have now installed a Piwik web analytics software on Killabilla. The plan is to display my visitor statistics live on my website.

Piwik is an Open Source Web Analytics solution and it was really easy to install. All in all it took around half an hour to download the files from piwik, transfer them to my website and tag all of my site content. For more information and to download a free copy visit piwick.org

Welcome to Killabilla’s new blog. The purpose of this blog is to provide useful and relevant information on various web related subjects including web analytics, personalisation, web design, etc…